Business Development Executive

About the Role

We are looking for a Business Development Executive who can seamlessly combine digital marketing prowess with strategic client engagement.

Key Responsibilities

1. Design and execute multi-channel lead generation campaigns
2. Leverage email, LinkedIn, Google Ads, WhatsApp, and Instagram to attract prospects
3. Build and maintain a healthy pipeline of B2B clients
4. Conduct targeted field visits for demos and client onboarding when necessary
5. Monitor and report on key sales and marketing performance metrics
6. Collaborate with internal teams to understand service offerings and client needs

Performance Expectations

1. Generate qualified leads weekly
2. Close new accounts and build lasting partnerships
3. Drive measurable growth in client acquisition and service uptake

Must-Have Skills & Qualifications

1. 2–3 years of experience in B2B marketing, business development, or sales
2. Proven track record of closing deals and meeting targets
3. Strong grasp of digital marketing tools:
4. Google Suite, LinkedIn Ads, Meta Business Suite
5. Mailchimp, WhatsApp Marketing, CRM platforms (Zoho, Hubspot)
6. Excellent communication skills; both written and spoken
7. Self-starter with the ability to work independently and meet KPIs
8. Market research and competitor analysis skills are a plus
9. Ability to represent the brand professionally in both digital and physical settings

Compensation & Incentives

1. Base Salary: Ksh. 20,000
2. Performance Commission for every deal closed
3. Incentives for new client accounts opened
4. Bonuses for hitting monthly and quarterly targets