We are recruiting on behalf of a reputable company operating in the electrical engineering and power solutions industry for a creative, commercially minded, and digitally skilled Digital Marketing & Product Marketing Officer.
The successful candidate will be responsible for strengthening the company's market presence, promoting its technical products and solutions, managing digital marketing activities, and supporting business development through effective marketing campaigns and lead generation.
The role requires someone who understands how to use digital platforms, visual content, and marketing communications to attract potential customers and generate business opportunities.
The successful candidate will work closely with the Sales and Technical teams to translate technical product information into compelling marketing messages, promotional materials, and digital content that customers can easily understand.
Candidates with experience in B2B marketing, technical product marketing, engineering, manufacturing, industrial equipment, or related industries will have an added advantage.
We are particularly interested in candidates who are hands-on, creative, digitally savvy, and commercially aware, with the ability to turn marketing activities into measurable business results.
Duties and Responsibilities
- Develop and execute digital marketing and product promotion activities.
- Manage the company's social media platforms, particularly LinkedIn, Facebook, and Instagram.
- Create engaging marketing content, including graphics, product brochures, presentations, promotional videos, and social media posts.
- Develop marketing campaigns to increase brand visibility, product awareness, and customer engagement.
- Promote the company's electrical products and solutions, including transformers, switchgear, Ring Main Units (RMUs), LV boards, solar solutions, and related equipment.
- Translate technical product information into clear, attractive, and customer-focused marketing content.
- Support lead generation initiatives through digital marketing, online campaigns, and targeted promotional activities.
- Work closely with the Sales and Technical teams to develop product information and marketing materials.
- Identify potential customer segments, market opportunities, and competitor activities.
- Support the organisation and coordination of exhibitions, trade fairs, product launches, and corporate events.
- Monitor digital marketing performance, engagement, enquiries, and leads generated.
- Maintain and update website content and other digital marketing platforms.
- Ensure consistency in the company's brand identity and marketing communications.
- Prepare regular marketing activity and performance reports.
Requirements for Appointment
- Bachelor's Degree or Diploma in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
- At least 2–3 years of practical experience in digital marketing, product marketing, or marketing communications.
- Demonstrable experience managing business social media accounts, particularly LinkedIn, Facebook, and Instagram.
- Practical skills in graphic design and marketing content creation using tools such as Canva or Adobe Creative Suite.
- Ability to create engaging promotional graphics, presentations, brochures, and short-form marketing videos.
- Good understanding of digital marketing, social media campaigns, online brand positioning, and lead generation.
- Experience developing marketing content for technical, industrial, engineering, manufacturing, or B2B products will be a strong advantage.
- Ability to understand technical product information and communicate it effectively to customers.
- Familiarity with digital marketing tools such as Meta Business Suite, Google Analytics, and other relevant marketing platforms.
- Strong written and verbal communication skills.
- Good research, analytical, and organisational skills.
- Commercial awareness and an understanding of how marketing contributes to sales and business growth.
- Ability to work independently, demonstrate initiative, and deliver results within set timelines.
- Female candidates are encouraged to apply.
Key Competencies
- Digital marketing and social media management.
- Graphic design and visual content development.
- Product marketing and brand communication.
- Content writing and copywriting.
- Marketing campaign planning and execution.
- Lead generation and customer engagement.
- Creativity and attention to detail.
- Research and analytical thinking.
- Communication and interpersonal skills.
- Initiative, accountability, and results orientation.
Applicants should ensure their CV highlights relevant digital marketing experience, content creation skills, social media management experience, and any exposure to B2B or technical product marketing.
Candidates with portfolios or links to marketing campaigns, graphics, promotional materials, or social media accounts they have previously managed are encouraged to include them.
Only shortlisted candidates will be contacted.
Nexus Staffing Solutions
HR & Workforce Solutions Partner