Sales Executive (Wholesale Cereals) – FMCG Sector

Our client in the FMCG sector seeks a highly driven and experienced Sales Executive (Wholesale Cereals) with strong field sales experience in Kenya’s food and cereals distribution market.

This is a performance-based role requiring strong territory management, distributor relationship building, data-driven tracking, and consistent achievement of aggressive monthly sales targets.

The ideal candidate must demonstrate proven success selling directly to:

• Food distributors
• Supermarket chains
• HoReCa (Hotel, Restaurant & Catering) accounts

Key Responsibilities

• Drive wholesale cereals sales within assigned Nairobi and surrounding territories
• Achieve and exceed a minimum monthly sales target of KES 1,000,000
• Identify, onboard, and grow new wholesale accounts and distribution partners

• Build and maintain strong relationships with:

  • Food distributors
  • Supermarket procurement teams
  • HoReCa buyers
• Expand product visibility and market penetration
• Monitor competitor activities, pricing trends, and market dynamics
• Manage and grow assigned territory independently
• Maintain accurate CRM records and mobile sales reporting
• Prepare and submit weekly and monthly performance reports
• Collaborate with operations and supply chain teams to ensure timely order fulfillment
• Track pipeline performance and implement corrective strategies

Minimum Qualifications

• Bachelor’s Degree in:

  • Business Administration
  • Marketing
  • Sales & Distribution
  • Agribusiness
  • Food Science
• Professional certifications in Sales or Supply Chain Management are acceptable
• Minimum 5 years’ hands-on field sales experience in FMCG/Food Products (Mandatory)
• Experience managing wholesale cereals accounts (Highly Preferred)

• Direct selling experience to:

  • Food distributors
  • Supermarket chains
  • HoReCa accounts

• Proven experience in:

  • Growing territory sales
  • Managing sales pipelines independently
  • Consistently meeting or exceeding monthly targets
• Strong understanding of Kenya’s cereals and wholesale food distribution network
• Computer literacy and CRM proficiency (Mandatory)
• Valid driving license or reliable mobility (Added Advantage)