Sales Executive - Wholesale Cereals

Our client in the cereals distribution sector is seeking highly driven Sales Executives to support market expansion in Garissa and the wider Northern Kenya region.

This is a fully field-based role, requiring strong experience in FMCG sales, distributor management, and territory growth.

Preference will be given to candidates currently based in Garissa, though those willing to relocate and experienced in Northern Kenya are encouraged to apply.

Key Responsibilities

• Drive wholesale cereals sales within Garissa and surrounding regions
• Achieve and exceed monthly sales targets
• Identify, onboard, and grow new distributors and wholesale accounts

• Build strong relationships with:

  • Food distributors
  • Retail outlets
  • HoReCa clients (Hotels, Restaurants & Catering)
• Ensure strong market penetration and product visibility
• Monitor competitor activities and pricing trends
• Maintain accurate CRM records and sales reports
• Manage assigned territory independently and deliver results

Minimum Qualifications

• Bachelor’s Degree in:

  • Business Administration
  • Marketing
  • Sales & Distribution
  • Agribusiness
  • Food Science (Diploma or professional certifications also acceptable)

• Minimum 1–3 years’ hands-on field sales experience in FMCG/food products (mandatory)

• Proven experience selling to:

  • Food distributors
  • Retailers
  • HoReCa accounts

• Demonstrated experience working within Northern Kenya region (mandatory for non-residents)

• Strong understanding of cereals and food distribution networks

• Proven ability to:

  • Grow territory sales
  • Manage pipelines independently
  • Consistently meet or exceed targets

• Computer literacy and CRM usage (mandatory)

• Valid driving license or reliable mobility (added advantage)

Ideal Candidate Profile

• Based in Garissa or willing to relocate
• Familiar with Northern Kenya market dynamics
• Self-driven, resilient, and results-oriented
• Strong negotiation and relationship-building skills
• Comfortable working in a fully field-based role