A company specializing in the distribution of alcoholic beverages is seeking an experienced Sales Representative – HORECA to manage and grow sales within the Hotels, Restaurants, and Bars (HORECA) channel.
The successful candidate will develop client relationships, increase product visibility, promote brands, and drive sales within hospitality establishments.
Key Responsibilities
- Drive sales and distribution of wines and spirits within the HORECA channel (Hotels, Restaurants, and Bars).
- Build and maintain strong relationships with bar managers, restaurant owners, hotel procurement teams, and hospitality decision-makers.
- Identify new sales opportunities and expand the company’s hospitality client base.
- Promote and launch new brands through client engagement and promotional activities.
- Monitor market trends and competitor activities in the HORECA sector.
- Ensure proper product visibility and strong brand presence at client outlets.
- Follow up on payments and maintain healthy client account relationships.
- Prepare regular sales reports and provide feedback on market performance.
Requirements
- Diploma or Bachelor’s Degree in Sales, Marketing, Business Administration, or a related field.
- 2–3 years of experience in alcoholic beverage sales (Wines & Spirits) within the HORECA channel.
- Strong knowledge of the hospitality industry (hotels, restaurants, bars).
- Proven experience launching and promoting brands.
- Excellent negotiation, sales, and relationship management skills.
- Strong written and spoken English communication skills.
- Self-driven, results-oriented, and capable of meeting sales targets.